Background
A UK-based law firm focusing on conveyancing services in London wanted to dominate highly competitive, location-specific keywords.
Challenges
- Needed to rank for high-intent, location-based queries in a saturated market.
- Competing against national and city-level brands with higher authority.
- Limited off-site authority compared to direct competitors.
Strategy
- Built a mix of finance and legal guest posts on high-DR UK domains.
- Targeted HARO opportunities using solicitor expertise for strong editorial mentions.
- Anchor mix: mostly brand and URL anchors to maintain a natural profile.
Results
- Traffic grew nearly 5x to peak at 115K monthly visits.
- Stable post-peak traffic holding in the 90–100K range.
- Secured competitive rankings for location-based legal keywords.